La Tomatina is a food fight festival held on the last Wednesday of August each year in the town of Bunol near to Valencia in Spain.
Prior to 2013 anywhere from 40,000 to 50,000 (reported to be 50,000 in 2012) people crammed into this huge tomato fight, greatly expanding Bunol’s normal 9,000 person population. Since the 2013 event official ticketing was put into place limiting the number of participants to just 20,000 lucky people.
At around 11 am, the first event of the Tomatina begins. Many trucks haul the bounty of tomatoes into the center of the town, Plaza del Pueblo. The tomatoes come from Extremadura, where they are less expensive. Technically the festival does not begin until one brave soul has climbed to the top of a two-story high, greased-up wooden pole and reached the coveted ham at the top. In practice this process takes a long time and the festival starts despite no one reaching the meaty prize. The signal for the beginning of the fight is firing of water cannons, and the chaos begins. Once it begins, the battle is generally every man for himself.
Those who partake in this event are strongly encouraged to wear protective safety goggles and gloves. In addition, they must squish the tomatoes before throwing for safety precautions. Another rule is that no one is allowed to bring into this fight anything that may provoke someone into a more serious brawl, such as a glass bottle. Although it is forbidden to tear someone else’s clothing, the crowd tends to ignore this and invariably will rip the shirt of any clothed person, man or woman.
People really travel to be at the venue the hype and popularity is extravagant which is why the numbers grew every year . #socialfun